In this difficult economy, governments are putting ever more emphasis on supporting local business as a means to overall recovery. But that is not the only reason the Print Irish campaign is running.
The Print Irish Objectives
Secure local industry and jobs in the print and packaging sector.
Inform the general public that a product has been printed in Ireland.
Combat the issue of print being produced non-domestically.
Generate awareness that Irish print is focused on service and quality.
Create a value system so customers in Ireland are supportive of the Irish print industry going forward.
Promote jobs within the industry and encourage new consumers of print, to support Irish industry.
This campaign is a brand new initiative that aims towards putting a public face on the Irish printing industry. Printing in more recent years has become to be viewed as a somewhat generic service. Little thought is given to the thousands of jobs the printing industry supports and the high quality, good value service provided by a technology driven, high skilled indigenous workforce.
Just as the Intel Inside campaign transformed Intel from yet another semi-conductor manufacturer to a criteria of selection for computer hardware, the Print Irish campaign aims to encourage the Irish marketplace to support their own fellow workers and identify print that has originated on home soil.
What does Print Irish do for the Irish publishing sector?
It unites the Irish printing industry under one common flag. It also contributes to an industry war chest, enabling the Irish print and packaging sector to market itself more effectively and pool its collective resources for the greater good. It carries the Print Irish identity on your goods in order to demonstrate your commitment to Irish goods, services and manufacturing. It clearly differentiates between domestic suppliers of print and non-domestic suppliers of print. More to the point, it enables the 19,000 employees in 700 printing companies throughout Ireland to demonstrate their commitment to those companies who buy Irish print.
How does Selfpublishbooks.ie fit in?
As an independent publisher based in Cork, Ireland, Selfpublishbooks.ie offers a simple and cost effective means for authors to make the leap from file to printed book. With high standards of production and keen attention to detail, Selfpublishbooks.ie guarantees a high-quality product that is reliable, practical and local.
Print quality, print Irish.